Today, artificial intelligence, data-driven marketing, and voice search engine optimization are noted as the innovative digital marketing trends.
These trends stand on the top for most business owners in 2021. If you want your business to fit into today’s challenges, you must be ready to change with the rapidly evolving digital marketing.
Devaki Technologies lists out the digital marketing trends that cannot be ignored in 2021.Have a look!
Artificial Intelligence
Artificial Intelligence is set to make the future for global business and industry.
AI can help businesses about how customers find products and services. It is by analyzing consumer behavior and search patterns and using data from social media platforms and blog posts.
Currently, AI is implemented in-
- Basic Communication
- Content Creation
- Email Personalization
- Product Recommendations
- E-Commerce Transactions
As one of the digital marketing trends 2021, Businesses adopting AI strive to cut staffing costs and accelerate growth, reaching an edge over their competitors.
Conversational Marketing
The real scenario of modern marketing is more conversational. As people want an immediate response and brands to keep their mindset in that way.
What does it define?
Conversational marketing provides a one-to-one, real-time connection between marketers and customers:
Unlike traditional forms, this form of marketing is now available across multiple channels, allowing brands to connect with their customers on the devices, platforms, and time schedules.
Chatbots
Chatbots will carry forward as an important digital marketing trend in 2021. This works on AI-based technology and uses instant messaging to chat in real-time.
Chatbots respond 24/7 and answer promptly and correctly recall your entire buying history without losing patience. These offer great customer service by meeting customers’ expectations and automating important tasks.
Chatbot technology is used by many brands.
Video Marketing
Video is the most popular way where customers are curious to learn about new products.
Not only YouTube but there are many other ways to build higher engagement with your video marketing. You can prepare a video post or start a live broadcast on Facebook, Instagram, or LinkedIn.
With the recent shift to mobile devices, emails are too difficult to read on small screens. But, the same information in the form of a video can work seamlessly on any device.
It is that Google encourages the pages with videos and pushes them to higher in rankings.
Best video marketing trends
Live Video is specifically popular with a large number of businesses that use it for interviews, product demos, brand promotions, and company events.
1:1 Video is the easier one in smartphones. It is used by businesses or marketers to create personalized video messages rather than lengthy phone calls or emails.
Video SEO means the display of YouTube and other videos SERPs format. Here, video optimization becomes a prior that uses text overlays and closed captions, along with your description, title, and file names.
360-Degree Video content is on the rise. It gives an interactive experience by only moving a circular symbol in the top left corner that starts sliding the moving image left or right as it’s live.
5G Technology
People are gone mobile mad. And in this stage, 5G technology or the fifth generation of mobile technology plays a significant part in the digital marketing trends 2021. It drives a new era of digital communications and its impact will be imprinted across virtually every industry.
Social Media Stories
It all started with Snapchat that has introduced the concept of “My Story”. Then, Facebook and Instagram stories were introduced.
Now, YouTube has discovered its own story format, “Shorts”
Even if these types of stories disappear after a certain time, it offers a great opportunity for marketers to make a good use of one of the digital marketing services.
Benefits of using social media stories
- Continuous engagement with followers
- Cost-effectiveness
- High traffic to your web page
- Increased brand awareness
- A good way to reach a younger audience
Inspirational ways to use social media stories
- Provide links to your stories
- Add polls to your Instagram stories
- Avail the best of Snapchat geofilters
- Add location tags
- Mention other brands and your fans
- Give a try to live video
- As a call-to-action, invite followers
Big Data
The world’s big data industry will continue to grow exponentially as a digital marketing trend in 2021. This is a challenging task for most companies.
According to Forbes, 78% of organizations either already have or are developing a customer data platform to help manage, analyze and leverage their data.
The benefits of big data act as a need for companies to use this data to simplify tasks. But this can be only completed by data scientists. Big data will enable a quicker time to market for AI applications in the enterprise.
Neuromarketing
This is the wow-inspiring digital marketing trend of 2021. This is not said in the context of sci-fi but it is exploring quickly and may become a key tool for marketers soon.
What is Neuromarketing?
Neuromarketing is a process of analyzing the measurements of a person’s brain activity and nervous system that determines engaging content.
It includes designing marketing materials (including websites, ads, email campaigns, and content) to bring out specific neurological reactions that trigger emotions or responses, in turn, linked to purchasing.
This information can be used to optimize your content accordingly and prepare your strategies, improving the effectiveness of your marketing.
Neuromarketing will have a major impact on the future of marketing.
The richest consumer data stays in the brain and any tool that helps companies understand the brains of their customers is sure to be worthy.
Bottom Line
Change is an integral part of digital marketing. Keep looking forward and accept new technologies, tools, strategies to reach an edge over your competitors.
