In the past years, mobile applications have contributed immensely to the technological world.
The growing need for mobile apps has broadened mobile app development companies to move ahead adding ease & convenience to user’s lives.
In this way, online presence has become an important factor for all businesses, particularly through mobile apps. With the increasing demand of the sectors, there is a larger demand for mobile apps.
The Mobile Statistics
We can see there are 4 billion mobile users worldwide where 52% of all internet traffic globally comes from smart devices in the present scenario.
Identifying these mobile app development trends, several businesses and websites have concluded that websites are mobile-friendly.
Apps convert at a 157% higher rate than the mobile web on an average.
This post explains why mobile apps convert better than websites.
Communication is a key feature that drives conversions. It helps a brand and a customer to interact and is divided into 2 main categories:
- Communication started by the user.
- Communication started by the business.
Firstly, it is necessary to ensure that easy access to customer support is available. As people may come up about past or future purchase-related queries or how to navigate your content.
Live chat is the most preferred communication form. When the feature is synced with a mobile app, it provides an overall experience.
Signing up for emails is the best way to build communication with mobile web visitors. While, through push notifications, mobile apps let you have the flexibility and freedom to connect with users at any time.
It can be only possible with mobile apps.
It is openly known that personalization enriches conversions.
This is true and applies to a customer who is purchasing online, in-store, or from any device.
To personalize someone’s experience depends on
These help to boost your conversation rates with your clients as everything varies by itself.
Effortless Real-Time Information
A mobile app makes it an effortless approach for you to collect more user information in real-time.
Later, the information is used to customize their experience. It helps you recommend products or services to your users depending on their browsing patterns or shopping history.
Through mobile apps, you can ask your users about their choices directly apart from customization.
One Mobile App, Many Simple Things
A mobile app simplifies the tracking process for the users. It helps to track their spending time, view their shopping history, and about rewards.
A similar process can also be done on a mobile web but account login is required. The mobile app allows users to automatically sign in.
A mobile-friendly website is essential.
In mobile websites, you can use functions such as tapping, swiping, or holding down on the screen to improve their experience. This eventually improves the user experience.
Suggested Read: Build a Successful Mobile App only with 8 Secrets
Why Mobile Apps to Mobile Websites?
Mobile apps are more convenient than the web as it makes as simple as possible to the users.
This is one of the top reasons why mobile app users use mobile apps over mobile websites.
Mobile apps operate faster than the mobile web.
Because websites are based on web servers for saving information. So, it can take some time for content to load on a device as its pace is dependent on factors browser performance, hosting plan, the web hosting provider, & the server’s physical location.
Slow loading times lead to higher bounce rates and lower conversion rates.
On the flip side, mobile app data can be saved locally on a different device where retrieving data happens instantly.
Hence, the performance of the app at the server-side eventually results in high speed for users on the client-side.
Boost Engagement & Retention
Mobile web does not include any option of drive engagement as there is a restriction to connect with the visitors. Within an app, use a push notification to boost engagement. The same feature is not found on the mobile web.
The customer loyalty program makes the users stay active on your mobile app. Also, referring to family & friends will keep the app moving forward.
Features like driving engagement, sharing content, and increasing retention rates cannot be expected from a mobile website.
The downloaded mobile apps provide access to certain elements of a user’s tablet or smartphone, such as-
- Contact lists
These make your app interactive and simpler. You can access the device’s camera and let the user take a photo.
If you run a small company with multiple locations, you can set up your mobile app to sync with the GPS of a user’s device.
People need to input mobile numbers and email ids manually in a mobile website. So, there are lesser chances for them to explore further.
Offline access is the biggest difference between mobile websites and apps.
There must be internet access available for the users to access a mobile website. But when a user is in a remote area, it becomes difficult to access.
Mobile apps still deliver many features offline. For a real estate or banking app, the active web connection is not required as it involves tax calculation, plan installment payments, etc.
Even Netflix, a leading video content app allows users worldwide to download the videos to their devices and see them later while offline.
So, offline access is prior to those who do not have the option to use data when they are not connected to WIFI.
Why Do Users Spend Maximum Mobile Time on Apps?
Have you ever wondered where all the smartphone users spend most of the time? Are they browsing the web?
No. There are more common chances to access content from a mobile app than a mobile web. They are reachable straight to a user’s device and only take seconds.
An app keeps the user to remain logged into their accounts whereas you have to repeatedly sign into a mobile website.
Mobile apps work greater than mobile web browsing.
The Bottom Line
There should be a mobile-optimized site and the higher conversations are derived from mobile apps.